FullStory Overview

FullStory is a digital experience intelligence platform that helps businesses understand and improve their digital products and customer experiences. It captures and analyzes user interactions on websites and mobile apps, providing insights into user behavior, pain points, and opportunities for optimization.

Key Features of FullStory

Session Replay: Capture and replay user sessions to understand exactly how customers interact with your digital products.
Heatmaps and Click Maps: Visualize user behavior with interactive heatmaps and click maps to identify popular and problematic areas.
Funnel Analysis: Track user journeys through conversion funnels to identify drop-offs and optimization opportunities.
Error Tracking: Automatically detect and prioritize errors and frustrations in your digital experience.
Advanced Search and Segmentation: Quickly find and analyze specific user segments or behaviors using powerful search capabilities.

What Makes FullStory Unique

Frustration Signals: Automatically detect user frustrations like rage clicks, error clicks, and thrashed cursors.
Dev Tools for Replay: Allows developers to debug issues by viewing console logs, network requests, and more within session replays.
Mobile App Support: Offers comprehensive analytics and session replay for both web and mobile applications.
Privacy Controls: Advanced privacy features including data exclusion, masking, and user consent management.
Integrations Ecosystem: Seamlessly connects with popular tools like Jira, Slack, and Google Analytics for streamlined workflows.

Is FullStory Right for Me?

FullStory is ideal for product managers, UX designers, developers, and customer support teams who need deep insights into user behavior and digital experiences. It's particularly valuable for e-commerce sites, SaaS applications, and any business with complex digital products seeking to optimize user experiences and conversions.

Signs You Need FullStory

You're experiencing high bounce rates or cart abandonment

Bounce rates over 40%
Cart abandonment rates above 60%
Declining conversion rates

When FullStory Isn’t the Right Fit

Your digital product is in early development stages

MVP or prototype phase
Limited user base for meaningful data collection

Customizing FullStory

Custom Events and Properties: Define and track specific user actions and attributes relevant to your business
Custom Dashboards: Create tailored views of your most important metrics and insights
API Access: Integrate FullStory data into your own applications or data warehouses
Privacy Controls: Customize data collection and masking rules to comply with your privacy requirements
Segment Integration: Use Segment to control which user data is sent to FullStory and how it's mapped

Is FullStory Worth It?

FullStory is worth it for medium to large businesses seeking deep insights into user behavior and digital experience optimization. Its comprehensive analytics and session replay features improves conversion rates, reduce user frustration, and drive product improvements. For smaller businesses or those with limited digital touchpoints, the cost of FullStory might be high relative to the potential impact, and simpler analytics tools could suffice.

How Much Does FullStory Cost?

Pricing is one of the most important evaluation factors when buying software. We have pricing insights contributed by current and former customers of FullStory to help you make the best purchasing decision for your use case.

See what FullStory costs

Competitors to FullStory

Vendor	Reasons to Consider	Best For
LogRocket	Strong focus on frontend error tracking and performance monitoring	Development teams prioritizing bug resolution and performance optimization
Hotjar	User-friendly interface and focus on visual analytics like heatmaps	Small to medium-sized businesses, marketing teams focusing on UX improvements
Mouseflow	Affordable option with core session replay and heatmap features	Small businesses and startups with limited budgets
PostHog	Product analytics platform with session replays, event tracking and funnel analysis	Developer-first companies with data privacy concerns or those wanting full control over their analytics infrastructure
Contentsquare	Advanced AI-driven insights and journey analysis	Enterprise-level organizations with complex customer journeys
Heap	Automatic event tracking and retroactive analytics	Data-driven organizations looking to capture all user interactions without manual setup

Open Source Alternatives to FullStory

Projects	Reasons to Consider	Best For
Matomo	Comprehensive web analytics platform with heatmaps and session recording	Organizations prioritizing data ownership and privacy, or those with regulatory constraints
OpenReplay	Self-hosted session replay and analytics platform	Companies with technical resources to manage their own infrastructure and prioritize data control
Plausible Analytics	Simple, lightweight analytics focused on privacy	Small websites or blogs looking for basic analytics without complex setup