Heap Overview
Heap is a comprehensive digital analytics platform that automatically captures all user interactions on websites and mobile apps without requiring manual tagging or coding. It provides businesses with powerful tools to analyze user behavior, optimize conversion rates, and make data-driven decisions to improve their digital products.
Key Features of Heap
- Auto-capture: Automatically collects all user interactions without requiring manual event tracking.
- Funnel Analysis: Enables creation and analysis of user conversion funnels to identify drop-off points.
- Segmentation: Offers advanced user segmentation capabilities for targeted analysis.
- Event Visualizer: Provides a visual interface for defining and analyzing user events without coding.
What Makes Heap Unique
- Time Travel Analysis: Allows retroactive analysis of historical data, even for newly defined events.
- Virtual Events: Enables creation of complex event definitions without modifying the underlying data collection.
- Autocapture API: Offers a unique API for capturing events from server-side applications and data warehouses.
- Insight Engine: Uses AI to automatically surface relevant insights and anomalies in user behavior.
Is Heap Right for Me?
Heap is ideal for product managers, marketers, and analysts who need comprehensive user behavior data without relying heavily on engineering resources. It's particularly well-suited for fast-moving digital businesses that require agile analytics capabilities to make data-driven decisions quickly.
Signs You Need Heap
You're struggling to implement and maintain event tracking
- Frequent requests to engineering for new event tracking
- Long delays in getting new analytics implemented
- Inconsistent or unreliable event data
When Heap Isn’t the Right Fit
You have a small, simple website with minimal user interactions
- Static websites with few interactive elements
- Low traffic volumes
- Limited need for in-depth user behavior analysis
Customizing Heap
- Custom Events and Properties: Define custom events and properties to track specific user actions and attributes.
- Integrations: Connect Heap with other tools in your stack for data enrichment and activation.
- Data Pipelines: Set up custom data pipelines to export Heap data to your data warehouse.
- API Access: Use Heap's API to programmatically access and manipulate your analytics data.
- Custom Dashboards: Create tailored dashboards and reports to suit your specific business needs.
Is Heap Worth It?
Heap is worth it for businesses seeking deep insights into user behavior and product performance, especially those with complex user journeys or struggling to understand conversion drop-offs. Its automatic event capture and retroactive analysis capabilities can uncover valuable insights that lead to significant improvements in user experience and conversion rates. Startups and small businesses should evaluate Heap's free tier, but those with simple websites and limited traffic may not benefit from Heap's advanced features.
How Much Does Heap Cost?
Pricing is one of the most important evaluation factors when buying software. We have pricing
insights contributed by current and former customers of Heap to help you make the
best purchasing decision for your use case.
Competitors to Heap
| Vendor | Reasons to Consider | Best For |
|---|---|---|
| Amplitude | Strong in product analytics and user behavior insights | Product-led companies focused on user engagement and retention |
| Mixpanel | Offers detailed user journey and cohort analysis | Mobile app developers and companies with complex user flows |
| Pendo | Combines product analytics with in-app guidance features | SaaS companies looking to improve user onboarding and feature adoption |
| Google Analytics | Widely used, offers basic website analytics for free | Small to medium-sized businesses looking for general web analytics |
| Adobe Analytics | Enterprise-grade analytics with advanced segmentation and attribution | Large enterprises with complex multi-channel customer journeys |
Open Source Alternatives to Heap
| Projects | Reasons to Consider | Best For |
|---|---|---|
| Matomo | Offers on-premises deployment and full data ownership | Privacy-focused organizations or those with strict data regulations |
| Plausible Analytics | Simple, lightweight analytics focused on privacy | Small websites or blogs looking for basic analytics without complex setup |
| PostHog | Combines product analytics with feature flags and session recording | Product-led companies that want an all-in-one platform for product improvement |
| Countly | Provides mobile and web analytics with a focus on data privacy | Mobile app developers and companies with strict data localization requirements |