About Us
Our why
We started PriceLevel for one reason: pricing transparency.
In a world where we can easily find compensation information online, we think we should be able to
do the same for SaaS spend without having to “Contact Us”.
Our goals
Short-term: help customers maximize the value of third-party software through savings for new
purchases, renewals, and analyzing existing spend.
Longer-term: enable software purchases in under a week.
Co-founder / CEO
Christine Luo
As a product leader, Christine repeatedly bought software for her teams which led to PriceLevel.
Prior to founding PriceLevel, Christine was the VP of Product for Hotel Engine and Head of Product
for Wellfound (fka AngelList Talent). Christine and Steven met at OJO where she led the internal
tools and partnership product teams. Christine began her career at Indeed seeing the company grow
from 800 employees to 10,000 during her 7 year tenure spanning corporate development and product.
Christine is a lifelong skier and soccer player, and loves a good multi-hour strategic board game.
Co-founder / CTO
Steven Rapp
Steven is no stranger to evaluating and buying software. Working as a Software Engineer and
Technical Lead in Austin for over a decade, Steven has seen companies of various scales, from
Bazaarvoice to Main Street Hub to GoDaddy via an acquisition. Steven met Christine at OJO, where
they partnered together on various projects before eventually founding PriceLevel together.
Steven is highly food motivated, loves video games, bleeds Verde for Austin FC, has a burgeoning
addiction to golf, and hopes to one day earn five sweet points from Taskmaster Greg Davies.
P.S. Please don't tell Milka that I love all dogs, not just her.
Chief Happiness Officer
Milka
As a Golden Retriever, Milka loves people so having two humans working out of the house everyday is
a dream. Her favorite ways to pass time include aggressively booping arms for pets, loudly chewing
on her bones, and wading into the pool to announce her boredom. Also lots of naps. Milka's favorite
time of the day is 5pm when she spins in a circle chasing her tail until dinner is served.
Milka is a proud graduate from Zoom Room where everybody calls her a good girl.