Gong Overview

Gong is a revenue intelligence platform designed to help sales teams improve their performance and close more deals. It uses AI to analyze customer interactions across phone, video, and email, providing insights into sales processes, rep performance, and market trends.

Key Features of Gong

Conversation Intelligence: Records, transcribes, and analyzes sales calls and video meetings to provide insights.
Revenue Intelligence: Provides a holistic view of revenue operations, including forecasting and pipeline management.
Deal Insights: Tracks deal progress and provides risk assessments based on engagement patterns.
People Intelligence: Analyzes individual rep performance and provides coaching opportunities.
Market Data: Identifies market trends and competitor mentions from customer interactions.

What Makes Gong Unique

AI-powered analysis: Uses advanced AI to extract insights from sales interactions automatically.
Real-time coaching: Provides in-the-moment guidance to reps during calls.
Custom trackers: Allows teams to track specific topics, keywords, or competitors across all interactions.
Reality-based forecasting: Uses actual customer interactions to inform sales forecasts, not just CRM data.
Comprehensive integration: Connects with CRM, dialer, email, and calendar systems for a complete view of sales activities.

Is Gong Right for Me?

Gong is ideal for B2B sales teams looking to improve their performance through data-driven insights. It's particularly valuable for companies with complex sales cycles, large sales teams, or those seeking to scale their sales operations efficiently.

Signs You Need Gong

Your sales team struggles with consistency

Wide performance gaps between top and bottom performers
Inconsistent messaging across reps
Difficulty replicating successful sales tactics

When Gong Isn’t the Right Fit

You have a very small sales team

Less than ten sales reps
Low call volume

Customizing Gong

Custom Trackers: Create trackers for specific topics, competitors, or keywords relevant to your business
Personalized Dashboards: Build custom views of key metrics and insights for different roles
Integration Flexibility: Connect Gong with your existing tech stack, including CRM, dialer, and communication tools
Customizable Alerts: Set up notifications for specific events or thresholds important to your team
Tailored Coaching Programs: Create coaching programs based on your specific sales methodology and best practices

Is Gong Worth It?

Gong is worth it for mid-size to large B2B sales organizations looking to optimize their sales processes, improve win rates, and enhance team performance through data-driven insights. The platform's AI-powered analytics can lead to revenue growth and efficiency gains, especially for companies with complex sales cycles and high-value deals. For smaller teams or those with straightforward sales processes, Gong's advanced features and pricing might be excessive, and simpler, more cost-effective solutions could be more appropriate.

How Much Does Gong Cost?

Pricing is one of the most important evaluation factors when buying software. We have pricing insights contributed by current and former customers of Gong to help you make the best purchasing decision for your use case.

See what Gong costs

Competitors to Gong

Vendor	Reasons to Consider	Best For
Fathom	Focus on AI-powered meeting notes and transcriptions	Teams prioritizing meeting documentation and follow-up
Outreach	Strong in sales engagement and automation	Teams focused on outbound sales and multi-channel engagement
Jiminny	Emphasis on call coaching and team collaboration	Smaller teams with a strong focus on call quality improvement
Clari	Strong in revenue operations and forecasting	Organizations prioritizing revenue predictability and forecasting accuracy
Salesloft	Comprehensive sales engagement platform	Teams looking for an all-in-one solution for prospecting, engagement, and analytics
Chorus	Strong conversation intelligence capabilities	Teams prioritizing deep analysis of sales conversations and coaching