Bird Overview

Bird is a comprehensive customer engagement platform designed to help businesses create personalized, omnichannel marketing campaigns. It combines advanced AI capabilities with real-time data analysis to deliver tailored customer experiences across various touchpoints, enabling marketers to drive growth and increase customer loyalty.

Key Features of Bird

AI-Powered Personalization: Leverage machine learning algorithms to deliver highly personalized content and recommendations to each customer.
Omnichannel Campaign Management: Create and manage cohesive marketing campaigns across email, SMS, push notifications, and other channels.
Real-Time Analytics: Access up-to-the-minute data on campaign performance and customer behavior to inform decision-making.
Customer Journey Orchestration: Design and automate complex, multi-step customer journeys based on individual behaviors and preferences.
Predictive Analytics: Utilize AI to forecast customer behavior and identify opportunities for engagement and conversion.

What Makes Bird Unique

Advanced AI Integration: Bird's deep AI integration goes beyond basic personalization, offering predictive insights and autonomous optimization of campaigns.
Real-Time Decision Engine: Make instantaneous decisions about content and channel selection based on live customer data and behavior.
Cross-Channel Consistency: Ensure a unified brand experience across all touchpoints with Bird's integrated approach to omnichannel marketing.
Dynamic Content Optimization: Automatically test and refine content elements in real-time to maximize engagement and conversion rates.
Behavioral Trigger Automation: Set up sophisticated, behavior-based triggers for highly relevant and timely customer communications.

Is Bird Right for Me?

Bird is ideal for medium to large enterprises with complex customer bases and a need for sophisticated, data-driven marketing strategies. It's particularly suited for businesses in e-commerce, retail, finance, and technology sectors that prioritize personalized customer experiences and have the resources to leverage advanced AI capabilities.

Signs You Need Bird

You're struggling to personalize customer interactions at scale

Low engagement rates across marketing channels
High customer churn rates
Inability to segment customers effectively

When Bird Isn’t the Right Fit

You're a small business with a limited customer base

Less than 10,000 customers
Simple, straightforward product offerings
Limited marketing budget

Customizing Bird

AI Model Tuning: Adjust AI algorithms to align with specific business goals and customer behaviors.
Custom Data Integration: Connect Bird with existing data sources and systems for a unified view of customer data.
Workflow Automation: Create custom automation rules and workflows tailored to unique business processes.
Channel Configuration: Set up and customize marketing channels according to business needs and customer preferences.
Reporting and Dashboard Customization: Build custom reports and dashboards to track KPIs and metrics specific to the business.

Is Bird Worth It?

Bird is worth it for medium to large enterprises with complex customer bases seeking to enhance their marketing strategies through AI-powered personalization and omnichannel engagement. Its advanced features can improve customer lifetime value, reduce churn, and increase marketing ROI. However, for small businesses with limited customer data, simple marketing needs, or lack of technical resources to implement and manage the platform, Bird is likely not a great fit.

How Much Does Bird Cost?

Pricing is one of the most important evaluation factors when buying software. We have pricing insights contributed by current and former customers of Bird to help you make the best purchasing decision for your use case.

See what Bird costs

Competitors to Bird

Vendor	Reasons to Consider	Best For
Iterable	Strong in cross-channel marketing automation and personalization	Mid-size companies focusing on growth marketing and customer engagement
HubSpot	Comprehensive inbound marketing and CRM platform with robust content management features	Small to medium-sized businesses looking for an all-in-one marketing solution
Blueshift	AI-powered customer data platform with strong predictive capabilities	Data-driven companies with a focus on e-commerce and retail
Braze	Specializes in mobile-first customer engagement with real-time personalization	Mobile-centric businesses and apps looking to improve user retention and engagement