Blueshift Overview
Blueshift is an AI-powered customer data platform designed for marketers to create personalized, cross-channel customer experiences. It combines customer data management, predictive intelligence, and omnichannel orchestration to help businesses deliver highly targeted and relevant marketing campaigns.
Key Features of Blueshift
- Customer Data Platform: Unify customer data from multiple sources to create comprehensive customer profiles.
- Omnichannel Campaign Orchestration: Design and execute marketing campaigns across multiple channels, including email, SMS, push notifications, and ads.
- Real-Time Personalization: Deliver personalized content and recommendations in real-time across all customer touchpoints.
What Makes Blueshift Unique
- AI-Powered Segmentation: Leverage machine learning to create dynamic audience segments based on behavior and preferences.
- Predictive Engagement Scoring: Uses AI to predict the best time, channel, and content for each customer interaction.
- AI-Driven Customer Journeys: Utilizes artificial intelligence to automatically tailor customer journeys and touchpoints.
- Self-Learning Recommendations: Employs machine learning to continuously improve content and product recommendations.
Is Blueshift Right for Me?
Blueshift is ideal for mid-size to enterprise-level companies in e-commerce, retail, media, and subscription services looking to deliver highly personalized, omnichannel marketing campaigns. It's particularly suited for businesses with large customer bases and complex customer journeys that require advanced segmentation and personalization capabilities.
Signs You Need Blueshift
You're struggling to create personalized experiences across multiple channels
- Low engagement rates across channels
- Inconsistent messaging between platforms
- Difficulty in creating cohesive customer journeys
When Blueshift Isn’t the Right Fit
You have a small customer base with simple, linear journeys
- Fewer than 10,000 customers
- Single-channel marketing strategy
Customizing Blueshift
- Custom Data Models: Create tailored data schemas to match your specific business needs.
- Flexible Segmentation: Build custom segments using any combination of customer attributes and behaviors.
- API Integration: Connect Blueshift with your existing tech stack using robust APIs.
- Custom AI Models: Develop and deploy custom machine learning models for specific use cases.
- Workflow Builder: Design complex, multi-step customer journeys with a visual drag-and-drop interface.
Is Blueshift Worth It?
Blueshift is worth it for mid-size to large B2C companies with complex customer journeys and a need for advanced, AI-driven personalization across multiple channels. Its ability to unify customer data, automate marketing campaigns, and deliver highly personalized experiences can significantly boost customer engagement, retention, and revenue. However, for small businesses or those with simple marketing needs, Blueshift's advanced features and pricing may be excessive, and a simpler marketing automation tool might be more appropriate.
How Much Does Blueshift Cost?
Pricing is one of the most important evaluation factors when buying software. We have pricing
insights contributed by current and former customers of Blueshift to help you make the
best purchasing decision for your use case.
Competitors to Blueshift
| Vendor | Reasons to Consider | Best For |
|---|---|---|
| Iterable | Strong focus on cross-channel campaign orchestration and user engagement | Mobile-first companies, consumer apps, and businesses prioritizing engagement marketing |
| HubSpot | All-in-one marketing platform with CRM integration, suitable for both B2B and B2C | Small to medium-sized businesses looking for an integrated marketing, sales, and service platform |
| Braze | Robust mobile and web push capabilities, real-time data processing | Mobile-centric businesses, apps, and companies focused on real-time engagement |
| Salesforce Marketing Cloud | Comprehensive marketing suite with strong integration with Salesforce CRM | Large enterprises already using Salesforce products, businesses needing advanced email marketing capabilities |
| Adobe Experience Cloud | Extensive suite of marketing tools with strong analytics and content management capabilities | Large enterprises with complex marketing needs, particularly in content-heavy industries |
Open Source Alternatives to Blueshift
| Projects | Reasons to Consider | Best For |
|---|---|---|
| Mautic | Offers basic marketing automation features including email marketing, lead scoring, and campaign management | Small to medium-sized businesses with basic marketing automation needs and technical resources to self-host |