Smarty Overview

Smarty is a comprehensive address validation and geocoding service designed to improve data quality and enhance location-based operations. It provides real-time address verification, auto-completion, and standardization to ensure accurate and consistent address data across various business applications.

Key Features of Smarty

Address Verification: Validate and standardize addresses against authoritative postal databases in real-time.
Autocomplete: Provide intelligent suggestions as users type, reducing errors and improving data entry speed.
Geocoding: Convert addresses into precise latitude and longitude coordinates for mapping and analysis.
Reverse Geocoding: Transform geographic coordinates into human-readable addresses.
International Coverage: Validate addresses across multiple countries and regions worldwide.

What Makes Smarty Unique

US CASS Certification: Meets USPS requirements for address accuracy and mail optimization.
Flexible API Integration: Easily integrate address validation into existing workflows and applications.
Deduplication: Identify and eliminate duplicate addresses to maintain clean customer databases.
Rooftop-level Accuracy: Provides precise location data down to individual buildings.
Customizable Validation Rules: Tailor address validation criteria to meet specific business needs.

Is Smarty Right for Me?

Smarty is ideal for businesses that rely heavily on accurate address data, such as e-commerce companies, logistics providers, and marketing firms. It's particularly valuable for organizations dealing with large volumes of customer information or those requiring precise location data for operations and analysis.

Signs You Need Smarty

You're experiencing high rates of undeliverable mail or packages

Over 2% of mailings are returned
Frequent customer complaints about non-receipt of orders
High costs associated with address correction and re-shipping

When Smarty Isn’t the Right Fit

You have a small customer base with mostly local addresses

Fewer than 100 addresses to manage
All customers within a single zip code or city

Customizing Smarty

API Integration: Integrate Smarty's address validation capabilities into your existing applications and workflows using RESTful APIs.
Custom Validation Rules: Set specific criteria for address acceptance based on your business requirements.
Output Customization: Configure the format and content of validated address data to match your system's needs.
Batch Processing: Validate large volumes of addresses in bulk for database cleansing and updates.
Webhook Notifications: Set up automated notifications for specific address validation events or issues.

Is Smarty Worth It?

Smarty is worth it for businesses that regularly process large volumes of address data and need high accuracy in address validation, standardization, and geocoding. Its pay-as-you-go pricing model and high-quality results can lead to significant cost savings and improved data quality for e-commerce, shipping, and data-driven organizations. For small businesses with infrequent address validation needs or those operating primarily in countries not well-covered by Smarty's services, alternative solutions might be more suitable.

How Much Does Smarty Cost?

Pricing is one of the most important evaluation factors when buying software. We have pricing insights contributed by current and former customers of Smarty to help you make the best purchasing decision for your use case.

See what Smarty costs

Competitors to Smarty

Vendor	Reasons to Consider	Best For
Loqate	Offers global address verification with extensive international coverage	Multinational corporations with a global customer base
Melissa	Provides a wide range of data quality solutions beyond just address validation	Organizations needing comprehensive data cleansing and enrichment
PostGrid	Combines address validation with print and mail automation services	Businesses with high-volume direct mail campaigns

Open Source Alternatives to Smarty

Projects	Reasons to Consider	Best For
Nominatim	Provides address lookup and geocoding based on OpenStreetMap data	Organizations comfortable with community-maintained data and willing to self-host