Pulley Overview

Pulley is a comprehensive equity management platform designed to help startups and growing companies manage their cap tables, valuations, and employee equity. It streamlines the process of issuing and tracking equity, providing founders and employees with real-time insights into their ownership stakes.

Key Features of Pulley

Cap Table Management: Easily track and manage ownership, vesting schedules, and equity dilution.
409A Valuations: Obtain fast and affordable 409A valuations to set fair market value for stock options.
Employee Equity Portal: Provide employees with a self-service portal to view and manage their equity grants.
Scenario Modeling: Model different funding scenarios and their impact on ownership and dilution.
Compliance Tools: Generate required legal documents and stay compliant with regulatory requirements.

What Makes Pulley Unique

Fundraising Tools: Simplify the fundraising process with features like data rooms and investor updates.
Seamless Integrations: Connect with popular HR and payroll systems for streamlined equity management.
Real-time Equity Insights: Provide stakeholders with up-to-date information on their equity stakes.
User-friendly Interface: Intuitive design makes complex equity management accessible to non-experts.
Customizable Reporting: Generate tailored reports for board meetings, investors, and internal use.

Is Pulley Right for Me?

Pulley is ideal for startups and high-growth companies that need a robust solution for managing equity and cap tables. It's particularly suited for businesses that frequently issue equity, plan multiple funding rounds, or have complex ownership structures.

Signs You Need Pulley

You're issuing equity frequently

Regular employee stock option grants
Multiple investors or funding rounds
Complex vesting schedules

When Pulley Isn’t the Right Fit

You have a simple ownership structure

Single founder or small founding team
No plans for employee equity or external investment

Customizing Pulley

Custom Fields: Add company-specific data points to equity records
Reporting Templates: Create and save custom report layouts for different stakeholders
API Access: Integrate Pulley data with other systems or build custom applications
User Permissions: Set granular access levels for different team members or advisors
Branding Options: Customize the look of employee portals and reports with company branding

Is Pulley Worth It?

Pulley is worth it for startups and growing companies that need to manage equity effectively and streamline cap table management, especially those planning for fundraising or considering an IPO. Its features can save significant time and reduce errors in equity administration, potentially preventing costly mistakes and legal issues. For very early-stage startups with simple cap tables or companies not planning to issue equity, Pulley's advanced features might exceed their current needs.

How Much Does Pulley Cost?

Pricing is one of the most important evaluation factors when buying software. We have pricing insights contributed by current and former customers of Pulley to help you make the best purchasing decision for your use case.

See what Pulley costs

Competitors to Pulley

Vendor	Reasons to Consider	Best For
Carta	Comprehensive equity management with additional services like fund administration	Larger startups and established companies with complex equity structures
Ledgy	Strong focus on European markets and compliance with EU regulations	European startups and companies with international equity plans
Cake Equity	User-friendly interface and integration with popular accounting software	Early-stage startups looking for a simple, affordable solution