Persona Overview
Persona is a comprehensive identity verification platform designed to help businesses verify and authenticate their customers' identities securely and efficiently. It combines powerful AI-driven technology with customizable workflows to streamline the verification process while ensuring compliance with regulatory requirements.
Key Features of Persona
- ID Document Verification: Verify government-issued IDs using advanced computer vision and machine learning
- Biometric Authentication: Match selfies to ID photos and perform liveness checks to prevent fraud
- Database Verification: Cross-reference user information against authoritative databases
- Customizable Workflows: Create tailored verification processes to meet specific business needs
- Global Coverage: Support for ID documents from over 200 countries and territories
What Makes Persona Unique
- Dynamic Flow Engine: Adapts verification steps in real-time based on risk factors and user behavior
- No-code Customization: Easily configure verification flows without technical expertise
- Omnichannel Capabilities: Seamlessly verify identities across web, mobile, and in-person channels
- Holistic Fraud Prevention: Combines multiple verification methods to create a robust defense against fraud
- Continuous Learning: Improves accuracy over time through machine learning and human review
Is Persona Right for Me?
Persona is ideal for businesses that need to verify customer identities quickly and securely, particularly in regulated industries or those with high fraud risks. It's especially suited for digital-first companies looking to streamline onboarding processes while maintaining strong security and compliance standards.
Signs You Need Persona
You're experiencing high rates of fraud or identity theft
- Increasing chargebacks
- Rising number of fake accounts
- Frequent incidents of account takeovers
When Persona Isn’t the Right Fit
You have a small customer base with low fraud risk
- Operating in a low-risk industry
- Primarily serving known, repeat customers
Customizing Persona
- Workflow Builder: Create custom verification flows using a drag-and-drop interface
- Risk Scoring: Set custom risk thresholds and automate decisions based on verification results
- Branding Options: Customize the look and feel of the verification interface to match your brand
- API Integration: Integrate Persona's capabilities into your existing systems and applications
- Verification Options: Choose from a variety of verification methods and combine them as needed
Is Persona Worth It?
Persona is worth the investment for businesses that require robust, flexible identity verification to combat fraud, ensure compliance, and streamline customer onboarding. Its value is particularly evident for companies in regulated industries or those expanding into new markets, where the cost of fraud and non-compliance can be significant. However, for small businesses with low fraud risk or those not subject to strict identity verification requirements, Persona's advanced capabilities might exceed their current needs.
How Much Does Persona Cost?
Pricing is one of the most important evaluation factors when buying software. We have pricing
insights contributed by current and former customers of Persona to help you make the
best purchasing decision for your use case.
Competitors to Persona
| Vendor | Reasons to Consider | Best For |
|---|---|---|
| Persona | Comprehensive identity verification with AI-driven adaptive workflows | Digital-first companies needing flexible, scalable identity verification |
| Prove | Phone-centric identity verification and authentication | Businesses prioritizing mobile-first verification strategies |
| Jumio | Advanced ID verification and KYC compliance solutions | Large enterprises with complex regulatory requirements |
| Onfido | AI-powered identity verification with a focus on biometrics | Companies needing robust facial recognition and liveness detection |
| Trulioo | Global identity and business verification with extensive data coverage | Organizations requiring verification across multiple countries and data sources |
| Veriff | AI-driven identity verification with fraud prevention focus | Businesses needing quick, accurate verification with strong fraud detection |
Open Source Alternatives to Persona
| Projects | Reasons to Consider | Best For |
|---|---|---|
| OpenCV | Powerful computer vision library for image processing and facial recognition | Companies with in-house development teams capable of building custom verification solutions |