CallRail Overview

CallRail is a call tracking and analytics platform designed to help businesses understand and optimize their marketing efforts. It provides detailed insights into phone calls, form submissions, and other customer interactions, enabling marketers to attribute leads to specific campaigns and improve ROI.

Key Features of CallRail

Call Tracking: Track and record inbound calls, attributing them to specific marketing campaigns or keywords.
Form Tracking: Monitor form submissions and integrate them with call data for comprehensive lead attribution.
Conversation Intelligence: Utilize AI-powered call transcription and analysis to gain insights from customer conversations.
Multi-Channel Attribution: Connect online and offline interactions to understand the full customer journey.
Reporting and Analytics: Access detailed reports and customizable dashboards to visualize marketing performance.

What Makes CallRail Unique

Keyword-Level Call Tracking: Track which specific keywords are driving phone calls, allowing for granular PPC campaign optimization.
Call Flow Builder: Create custom call routing workflows to ensure leads are directed to the right team or representative.
Lead Center: Centralized inbox for managing calls, texts, and form submissions in one place.
Local Presence: Display local phone numbers to increase answer rates and improve customer trust.
Integrations: Seamlessly connect with popular CRM, marketing, and analytics tools for streamlined workflows.

Is CallRail Right for Me?

CallRail is ideal for marketing agencies, small to medium-sized businesses, and enterprises looking to track and optimize their marketing performance across multiple channels. It's particularly valuable for companies heavily reliant on phone calls for lead generation and sales.

Signs You Need CallRail

You're struggling to attribute leads to specific marketing efforts

Difficulty in determining which campaigns are driving phone calls
Inability to track ROI for offline marketing efforts
Confusion about which keywords are generating valuable leads

When CallRail Isn’t the Right Fit

Your business doesn't rely heavily on phone calls for lead generation

Primarily e-commerce based with minimal phone support
B2C companies with low-touch sales processes

Customizing CallRail

Custom Call Flows: Design unique call routing experiences based on specific criteria
Personalized Tracking Numbers: Create and assign tracking numbers for different campaigns or channels
Customizable Reporting: Build tailored dashboards and reports to focus on key metrics
API Access: Integrate CallRail data into custom applications or workflows
White-Label Options: Rebrand CallRail's interface for agency use with clients

Is CallRail Worth It?

CallRail is worth it for businesses that rely heavily on phone calls for lead generation and customer interactions, as it can provide invaluable insights into marketing performance and customer behavior. The software's ability to track call sources, record conversations, and integrate with other marketing tools can improve ROI on advertising spend and help optimize marketing strategies. For businesses with low call volumes, CallRail's standalone features might not provide enough additional value to justify the cost.

How Much Does CallRail Cost?

Pricing is one of the most important evaluation factors when buying software. We have pricing insights contributed by current and former customers of CallRail to help you make the best purchasing decision for your use case.

See what CallRail costs

Competitors to CallRail

Vendor	Reasons to Consider	Best For
Invoca	Advanced AI-powered call analytics and automation features	Large enterprises with complex call tracking needs, especially in industries like healthcare, financial services, and automotive
CallTrackingMetrics	Comprehensive contact center functionality alongside call tracking	Businesses looking for an all-in-one solution for call tracking, contact center operations, and marketing analytics
CallScaler	Focused on scalable call tracking for high-volume businesses	Companies with high call volumes, particularly in industries like home services, legal, and healthcare
WhatConverts	All-in-one lead tracking solution including calls, forms, and chats	Small to medium-sized businesses looking for comprehensive lead tracking across multiple channels
Phonexa	Integrated suite of marketing automation tools including call tracking	Marketing agencies and businesses looking for an all-in-one marketing software solution