Brandwatch Overview

Brandwatch is a digital consumer intelligence platform that helps businesses understand and act on consumer and market insights. It combines social media listening, market research, and consumer analytics to provide actionable data for brand strategy, marketing campaigns, and product development.

Key Features of Brandwatch

Social Media Listening: Monitor and analyze conversations across social media platforms, blogs, forums, and news sites.
Consumer Intelligence: Gain deep insights into consumer behavior, preferences, and trends through advanced analytics.
Image Analysis: Detect and analyze visual mentions of brands, logos, and products in social media images.
Influencer Identification: Discover and engage with key influencers relevant to your brand or industry.
Custom Dashboards: Create tailored reports and visualizations to track brand performance and market trends.

What Makes Brandwatch Unique

AI-Powered Insights: Utilizes artificial intelligence to uncover hidden patterns and trends in consumer data.
Visual Analytics: Offers advanced image recognition capabilities to analyze visual brand mentions.
Historical Data Access: Provides access to historical social media data, allowing for long-term trend analysis.
Comprehensive Data Coverage: Monitors a wide range of online sources, including social media, blogs, forums, and news sites.
Integration Ecosystem: Offers integrations with popular marketing and business intelligence tools for seamless workflows.

Is Brandwatch Right for Me?

Brandwatch is ideal for medium to large enterprises, marketing agencies, and research firms that require comprehensive consumer insights and social media intelligence. It's particularly suited for businesses with a global presence or those operating in competitive markets where understanding consumer sentiment and trends is crucial.

Signs You Need Brandwatch

You need to monitor brand reputation across multiple channels

Difficulty tracking brand mentions across various platforms
Inability to quickly respond to potential PR crises
Need for real-time alerts on brand-related conversations

When Brandwatch Isn’t the Right Fit

Customizing Brandwatch

Custom Queries: Create tailored search queries to monitor specific topics, brands, or trends
Customizable Dashboards: Design personalized dashboards to visualize key metrics and insights
API Access: Integrate Brandwatch data into custom applications or existing workflows
Customizable Alerts: Set up personalized alerts for specific events or threshold breaches
Custom Categories and Tags: Create custom classification systems to organize and analyze data according to specific business needs

Is Brandwatch Worth It?

Brandwatch is worth it for large enterprises and agencies that need comprehensive social listening, consumer research, and market intelligence capabilities. Its powerful analytics, extensive data coverage, and AI-driven insights can provide significant competitive advantages and inform strategic decision-making across marketing, product development, and customer service. For smaller businesses or those with limited social media presence, the advanced features and cost of Brandwatch might exceed their needs - simpler, more focused social media monitoring tools could be a better fit.

How Much Does Brandwatch Cost?

Pricing is one of the most important evaluation factors when buying software. We have pricing insights contributed by current and former customers of Brandwatch to help you make the best purchasing decision for your use case.

See what Brandwatch costs

Competitors to Brandwatch

Vendor	Reasons to Consider	Best For
Sprout Social	Strong focus on social media management and engagement	Small to medium-sized businesses prioritizing social media engagement and team collaboration
Hootsuite	Comprehensive social media management platform with robust scheduling features	Businesses of all sizes looking for an all-in-one social media management solution
Buffer	User-friendly interface and strong focus on content scheduling and publishing	Small businesses and individuals looking for a simple, affordable social media management tool
Meltwater	Strong media monitoring and PR analytics capabilities	PR professionals and companies focusing on media relations and reputation management
Talkwalker	Advanced AI-powered social listening and analytics	Large enterprises requiring in-depth social media intelligence and brand monitoring
Synthesio	Robust social listening and audience insights platform	Global brands needing multilingual social listening and consumer intelligence