Appcues Overview

Appcues is a product-led growth platform designed to help SaaS companies improve user onboarding, feature adoption, and customer retention. It enables businesses to create and deliver in-app experiences, such as onboarding flows, tooltips, and announcements, without requiring extensive coding knowledge.

Key Features of Appcues

No-code Builder: Create in-app experiences using a visual editor without writing code.
Targeted User Segments: Deliver personalized experiences to specific user groups based on behavior and attributes.
Analytics and Insights: Track user engagement and measure the impact of in-app experiences.
Multi-platform Support: Deploy experiences across web, mobile web, and mobile apps.
A/B Testing: Experiment with different onboarding flows and in-app messaging to optimize user engagement.

What Makes Appcues Unique

Flow Composer: Intuitive drag-and-drop interface for creating multi-step user flows and onboarding experiences.
Event Triggering: Launch in-app experiences based on specific user actions or behaviors.
Developer-friendly Integration: Easy implementation with SDKs for various programming languages and platforms.
Design Flexibility: Customize the look and feel of in-app experiences to match your brand's aesthetic.
NPS Surveys: Built-in Net Promoter Score surveys to gather user feedback and measure satisfaction.

Is Appcues Right for Me?

Appcues is ideal for SaaS companies and digital product teams looking to improve user onboarding, increase feature adoption, and reduce churn. It's particularly useful for businesses that want to create personalized in-app experiences without relying heavily on development resources.

Signs You Need Appcues

You're experiencing high user churn rates

Low retention rates after initial signup
Users abandoning the product before reaching key milestones
Difficulty converting free trials to paid subscriptions

When Appcues Isn’t the Right Fit

You have a small, simple product with minimal onboarding needs

Single-purpose tools or utilities
Products with very straightforward user flows

Customizing Appcues

Branding and Design: Customize the look and feel of in-app experiences to match your product's design.
Targeting Rules: Create complex targeting rules based on user attributes, behaviors, and events.
Content Localization: Deliver experiences in multiple languages based on user preferences.
Integration with Existing Tools: Connect Appcues with your existing analytics, CRM, and marketing automation tools.
Custom CSS and JavaScript: Add custom styling and functionality to your in-app experiences for advanced customization.

Is Appcues Worth It?

Appcues is worth it for SaaS companies and product teams looking to improve user onboarding, feature adoption, and overall user experience without relying heavily on engineering resources. The platform's ability to create in-app experiences and gather user feedback can lead to increased user activation, retention, and ultimately, revenue growth. For very small startups or companies with simple products and low user counts, Appcues' features might exceed current needs, but as user bases grow and product complexity increases, the value becomes more apparent.

How Much Does Appcues Cost?

Pricing is one of the most important evaluation factors when buying software. We have pricing insights contributed by current and former customers of Appcues to help you make the best purchasing decision for your use case.

See what Appcues costs

Competitors to Appcues

Vendor	Reasons to Consider	Best For
Pendo	Offers product analytics alongside in-app guidance features	Larger enterprises needing both analytics and user onboarding tools
Chameleon	Focuses on user onboarding and feature adoption with a developer-friendly approach	Technical teams that want more control over implementation
Userpilot	Provides a range of product adoption and user onboarding features	Mid-market SaaS companies looking for a comprehensive product adoption platform
WalkMe	Offers robust digital adoption solutions for complex enterprise applications	Large enterprises with complex software ecosystems
Intercom	Combines customer messaging with product tours and onboarding features	Companies looking for an integrated customer communication and onboarding solution

Open Source Alternatives to Appcues

Projects	Reasons to Consider	Best For
Intro.js	Lightweight library for creating step-by-step product tours and feature introductions	Developers who want to implement basic onboarding flows with minimal overhead
Shepherd	Flexible, customizable tour library for guiding users through your app	Teams that need fine-grained control over the look and behavior of their product tours
React Joyride	React-specific library for creating guided tours in React applications	React developers looking for a native solution for implementing product tours