logo
Open main menu
Carta's logo sm'

Carta pricing

Equity Management • Website

Carta Pricing Overview

Powered by
$15,450
Median Annual Price
(reported by actual buyers)
Free offering
Free tier
Minimum spend
None
Set-up fee
Yes, varies
Pricing model
Platform fee

PriceLevel pricing insights for Carta

The median annual price is $15,450 based on actual prices submitted by Carta buyers. The overall price depends on the plan (Build, Grow, Scale) and number of security holders. The platform fee increases proportionally to the number of security holders. Our pricing insights have what companies actually pay for Carta including their platform fee and discount off list.

What do real buyers actually pay for Carta?

Price per Year
Plan(s)
Scale
$27,000
  • Grow
<600 security holders
Pricing Details
SKU(s)
b97d
Recurring Costs
2e4820e689d1 10 b97dc 64
One-Time Fees
dc9
Contract Terms
Length
2c5e81
Start Date
32 d398b2
Autorenewal
85
Negotiation
List Price
b764cdc0e
Discount
b764cdc0
Lever(s)
b764cdc0e
Buyer Attributes
Company Size
d81c67
Location
aa5ab
Status
c63eb6720
$3,900
  • Starter
<50 security holders
Pricing Details
SKU(s)
262b4ff6a
Recurring Costs
f8277b3a59c 10 262b4ff6a 6487
One-Time Fees
dc937b
Contract Terms
Length
2c5e8
Start Date
8 1b
Autorenewal
85
Negotiation
List Price
26cd92cf
Discount
dc9
Lever(s)
a15 4cb4e 221617318b
Buyer Attributes
Company Size
b5
Location
aa5ab
Status
c63eb67
These pricing insights are submitted by actual buyers.

Carta pricing plans

Carta does not publish their pricing publicly, but explains that their prices depend on the number of security holders and plan tier. Their pricing page recommends reaching out to schedule a demo.

How to negotiate the best price for Carta

Based on feedback from actual buyers, there are three levers that have been effective for getting a discount on Carta:
  • Partner perks - buyers have been able to get a 20% discount off their first year plan by signing up for Carta through partner platforms like Stripe Atlas, Stripe Corporate Card or Mercury.
  • Waiving renewal uplift - Carta often includes an annual renewal uplift in their subscription. Buyers have been able to get the uplift waived during renewal negotiations.
  • Multi-year contract - buyers have been able to get a modest discount on Carta’s Grow and Scale plans by committing to a multi-year contract.
Check out our pricing insights to see what discount buyers were able to get off list price using the levers above.
A visual sample of a completed benchmark report
Preview
Compare your Carta spend
We offer free SaaS price benchmarking. We'll point out specific suppliers where you can reduce your spend by several thousand.

Carta competitors and alternatives

Pulley's logo xs'
Pulley
$6,000 median annual price
Ledgy's logo xs'
Ledgy
We're working on it!
Cake Equity's logo xs'
Cake Equity
We're working on it!

Carta FAQs

What is Carta?

Carta is a fintech platform that offers companies solutions around equity management including cap tables, 409A valuations, liquidity offerings, and venture capital fundraising. Carta has also recently entered the compensation space with benchmarking and total rewards. 

Why do customers buy Carta?

Customers buy Carta to fundraise, issue equity, and stay compliant. The platform lets customers fundraise with a suite of tools, save time and eliminate errors on the cap table, issue equity without additional legal costs, and get audit-ready valuations quickly.

Does Carta have a startup program?

Yes, Carta has a Launch plan that is free for new customers with up to 25 stakeholders and less than $1M raised that includes cap table management, SAFE and priced modeling, and fundraising benchmarking.